European Stars and Stripes (Newspaper) - November 29, 1992, Darmstadt, Hesse                                Sill if its 20th Century Fox Macaulay Culkin is Back As Kevin Mccallister this time he has All of new Vork City for his  parents have plenty of company in a Home alone 2�?Tby Megan Rosenfeld the Washington Post for parents of children Between 6 and 14 in the United states this is reality they cannot escape the Long tentacles of Homo alone 2 lost in new York. Thanks to u massive marketing Campaign designed to make this sequel As Gross a grosser As the $500 million plus Home alone they Are being subjected to a propaganda onslaught that could turn Tofu into Toast. There Are television commercials in several guises a directly for the movie or embedded in an and for sprite. Also newspaper advertising supplements a like a recent eight Page full color insert in Usa today an intricate collaboration of the films numerous a promotional partners a As they arc called including coca cola and Hardeep a. Plus contests in department stores to find Macaulay Culkin look alikes promoted by local radio stations for which the key Talent is a kid s ability to smack his face with both hands and scream. Which is exactly what the patents do after watching one of these contests. And there Are the inevitable products a More Plum 50 of them a shoelaces vide games lunch v boxes and something called monster sap a billed As a gruesome Green soap packaged in a monster topped can hat shoots soap about four  does t that sound terrific \ la does sound like it s working. Home alone 2 Pencil with a blockbuster take of $31.1 million its Fust week. No Oiler movie came close. Theoretically your child could Wake up on his Home alone sheets place his Little toes on his Home alone throw tug change out of his Home alone pyjamas into his Home alone to shirt and sweat shirt lie up in a Home alone shoelaces eat his breakfast while playing a Home alone game on the Back of the Cereal Box put his Homework into his Home alone Backpack and a with his Home alone lunch Box and thermos a go off to school where he could get a free Home alone poster if he ordered three or More Scholastic company books. When he returned he could play a Home alone video game Hoard game or Puzzle play with a Home alone Yoyo Kite water sprinkler or action toy or read his Home alone Magazine. 1 be might then he taken out to one of the three fast food chains that Are giving away Home alone stuff in their kids meals and then come Home Wash with his monster sap dry off with Liis it me a one Towel and crawl Back into those sheets or sleeping bag or tent. Quot their goal is to break through the clutter Quot said iia Mayer editor of the i entertainment marketing newsletter. A they want every kid in America to know who 13-year-old actor Macaulay Culkin is Ami to know who Kevin is and want to see the nun  All this for a movie in which ill is child Kevin my Ahsler a who m a plot numbingly parallel to the original takes the wrong plane and ends up by him St it in new York City a smacks bricks and paint i is in the bad gins faces tires a Staple gun into one Guys nostrils and electrocuted another with a portable Generator. Another Crook tries to extinguish Tus flaming hat by putting his head into a kerosene holed toilet. An you wait what we u tying to do is really capture the fun o1 the him m a wide Range of products for kids a said let , president of a Atli Century Box licensing a a merchandising. Quot what is unusual about the film  a in by was of merchandising is that Kevin me i a Lister is a real life Tolk hem Lor a lot of kids. Typ aah you Imd Robin Hood Malmun of Dick Tracy am mime Book Ilonen or older than the kids we in targeting. Here its someone their own  Ovadia expects us to spend Between $400 million and $500 million on All this stuff a and that does not include the fast food hamburgers or the movie tickets. A a this is the single largest feature tie in for the studio As far As promotions and licensing since  wars or return of the Jedi Quot said Osajima. Who started working on this project 10 months ago the fact that the i orc alone i Onei line w ulv Voin Petig with .  Stoke is  and Malcolm x is Fine with Ovadia in the merchandising world the More the merrier it seems. A your age group is sort of in a stand alone situation Quot he explained. A Aladdin is younger the others Are older. What happens is you can make the greatest product but if the buyer is gun shy you will never sell. One Tilmus Lailure easts a Shadow on the next film s Opportunity. So you do Hope a cry body succeeds l my Ivi Isamli ill hut in it in in a non i