European Stars and Stripes (Newspaper) - December 6, 1992, Darmstadt, Hesse                                Can laugh do her  these suggestions and Many More were detailed in a confidential memorandum entitled a the general election project a interim report a sent on april 27 by the three consultants to Clinton his Campaign chairman Mickey Kantor and his Campaign manager David Wilhelm. A copy of the memo was obtained by the new York times and its authenticity was verified by a Campaign strategist. Although the memo is identified As a draft version the strategist said no subsequent drafts had significantly altered its contents. A this memo informed the rest of the Campaign everything that happened in the later primaries in june in the convention a he said. A it was taken very seriously by Bill and by Hillary and it was acted  looking Back on the Clinton Campaign from May to october it is Clear that this is True. = what the memorandum told the Clinton to do and what they did does not show chicanery. From the Point of View of the Clinton and their advisers the goal was not to present a false image of the couple but to replace an existing untrue image with one painstakingly built to showcase the True Clinton. Nevertheless a Reading of the document provides an unusually vivid glimpse into the secret ways of a Campaign that succeeded because of a Mastery of image packaging on a Par with and similar to the wizardry that created the Public Ronald Reagan. The memorandum also by implication illuminates the reasoning behind the unsuccessful Republican strategy to defeat Clinton. It is a certainty that Republican surveys and focus groups showed the same problems with the Clin tons image that the democratic study had produced. Armed with information that showed most voters did not Trust Clinton and did not regard with favor his marriage and family life the strategists for president Bush had reason to feel confident in the attack on Clinton in their August convention Over a family values a Clinton a integrity and his wife a personality. Clinton a strategists anticipated this As they made Clear in a passage about mrs. Clinton in the april memo. The strategists wrote that the perception of her As a affectionate and preoccupied with Power and career a allows George Bush and probably Perot to build up extraordinary advantages on family values a 32 Points in the dec  but by the time the republicans made their move the program of image modification drafted by Clinton a consultants had so changed the Clin tons Public Persona that the feared attack failed to wound him. At the heart of the document is a simple fact induced by the authors on the basis of a National Survey conducted by Greenberg for the democratic National committee a Bill Clinton is viewed unfavourably by a sizeable minority of democratic primary voters about 30 percent and a plurality of general election voters about 40 percent a the authors wrote. A the questions about personal morality matter but their larger Impact is contained in the general impression that he will say what is necessary and that he does not a talk  a these perceptions they noted were fed by Clinton a opponents but were the creation of Clinton. A the impression of being the ultimate politician is reinforced by Clinton a presentation evasive no Clear yes or no Handy lists fast talking and All that political analysis a they wrote. A pc Linton a political nature leads voters to a number of critical and debilitating  the conclusions were indeed critical a Clinton is not real a a Clinton is privileged like the Kennedy a a Clinton can to stand up to the special interests a a Clinton cannot be the candidate of change a a pc Linton a for himself not people a a pc Linton a message ideas Are  to replace the impression that Clinton was a not real and was a packaged created by image makers a with a View that he was a a human being who struggled pulled his weight showed strength of character and fought for change a the candidates image makers offered a package of Clinton As a child whose a father died before born Mother worked and struggled a who later a interceded to Stop an alcoholic Stepfather w to abused his brother and Mother a and who went on to oppose institutionalized racism teachers unions and the perpetuation of a failed welfare system. The consultants gave examples of television a Quot Are. You sure you  like your own desk a pea Rances by Clinton that made their Point a the to clips shown to focus groups suggest the extraordinary Power of Bill Clinton when he talks about his Mother and alcoholic Stepfather Gabe Pressman education Maryland debate and when he shows what he cares about act up confrontation a to put questions of character behind him Clinton a consultants advocated a immediately and aggressively scheduling the popular talk shows to introduce the real Bill Clinton a noting that a these shows must introduce these elements of the biography our principal message and the human Side of Bill Clinton e.g., humor sax and inhaling a taken in All what is most striking about the april 27 memorandum is the degree to which its ideas were adopted and were successful. In the months that followed the Clinton did a great Many of the things that their consultants advised. But not All they did not As suggested take a vacation in Disneyland and no Media minded mothers Day Surprise was arranged for mrs. Clinton. A the Clinton at Daytona Beach fla., in  Clinton have always had a Ball at inaugurals by Ron Fournier the associated press Bill Clinton smother danced Barefoot and blew kisses to the band at his first inaugural Ball a Homey Bash with a quaint theme a diamonds and  at his last inaugural As governor Clinton and his wife Hillary stood in a reception line for More than four hours shaking hands with any Arkansas resident who bothered to wait. The Clinton conducted five inaugural celebrations All a tasteful mix of Folksy Friendly and fancy. Black tic was optional at the balls. Most people wore business suits but a few wore jeans the first year. Clinton always dressed in a Tuxedo his wife a gown. Wine a usually Carlo Rossi a washed Down the cheese and crackers. Jazz gospel and Roek were played. Americans can expect the same mix of class and Comfort at the four Day Celebration marking the Jan. 21 inauguration of Clinton As the 42nd president of the United states event organizers say. Quot it will be about being in touch with the american people a inaugural chairman Ron Brown said. Quot on the other hand it will have the requisite amount of dignity that is becoming of an american president. Stealing from the Arkansas celebrations the Clinton plan to have one or two activities designed for children a reception that enables them to Greet the Public some cheap events and several Swanky balls. They also will find a Way to thank voters for the Victory. For Clinton a first inaugural in 1u7 a Hillary wore a Dusty Rose panne velvet gown modelled after her wedding dress. A it was my favorite and i asked her to do something similar for the inaugural Ball a Clinton said at the time. The Ball was held at a local armory. Tickets were $20 a head. 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