European Stars And Stripes (Newspaper) - February 25, 1986, Darmstadt, Hesse                                Tuesday february 25, 1986 the stars and stripes Page 17 social drinkers focus of anti drinking Campaign a by Michael e. Ross new York times Campaign to help non problem drinkers avoid difficulties with alcohol is being planned by the alcoholism Council of greater new York. The Campaign focusing on How alcohol affects health and physical fitness will begin Early next month. It will use brochures television and subway advertisements to reach some of the 100 million americans the government has labelled social  we re not re inventing the wheel said Allan Luks the Council s executive director. We re just building on what a lot of other researchers have worked on in the last 20  Luks said the Campaign would try to show people How drinking habits like eating habits can be a major Factor in personal health. Today All alcohol abuse prevention programs have focused on the problem groups the drunk Driver the Young people the heavy users he said. What this does is focus on the entire  before. America ate red meat and potatoes he continued. Now All of a sudden it s fish and salads. That s one of the greatest revolutions in our country. Can t we do the same thing with alcohol Campaign sponsors include several foundations companies and private philanthropists. In by to has agreed to help for a year with television print and billboard advertising featuring the broadcasters Chuck Scarborough and Marv Albert. The Council is an affiliate of the National Council on alcoholism. Luks said the Campaign will offer free training on alcohol s effects on fitness to schools Relief groups civic organizations and youth agencies. The Campaign planning began in july 1982, when a Gallup poll commissioned by the Council showed that americans were More concerned about their alcohol consumption than any other personal habit including smoking. Sixty eight percent of the 1.039 adults polled nationwide expressed a desire for a program to encourage moderation in drinking. The Council published a test brochure last year listing maladies associated with alcohol. It was placed in doctors waiting rooms in the new York metropolitan area. The favourable response prompted a new brochure a health and fitness guide to alcohol. It explains alcohol s effects on the human body exploring alcohol and diet exercise childbirth and personal appearance. Both brochures conclude that even in moderate drinkers alcohol can cause gastritis anaemia gout dehydration psoriasis. Impotence and aggravation of acne. It is even suspected of having a role in osteoporosis a progressive disease of Calcium deficiency common among women. Another problem documented in the new brochure is fetal alcohol syndrome which often occurs when a woman drinks during pregnancy. The syndrome is characterized by Small infant weight and size fetal abnormalities and damage to the fetus s Central nervous system. Response to the new Booklet has been Strong with requests for copies from As far As California. Officials at the new York life insurance co. And the general electric co. Have requested them and the family care Center at new York infirmary Beekman downtown Hospital has asked for a version in Spanish. A press run of 25,000 brochures is planned with More to be printed if demand warrants. Single copies of the new brochure May be obtained by writing to the health awareness project of the Council 133 East 62nd St. New York . 10021. The Cost of printing the subway advertisements and brochures More than $30,000 is to be covered by the state division of alcoholism Luks said. More specialized brochures Are planned specifically for youth and women he said. Because self image can play a role in prevention Luks said some aspects of the Campaign take aim at the ego. Present prevention in the United states focuses on social consequences the drunk Driver he said. In the statistics kids look at them and say that s not me we found that when we began to talk to these people about their muscle tone and sexual performance they began to listen. We re hitting them right where they  coordinating the Campaign with Luks is Laura Martineau associate creative director for Dickison & Rakaseder a Westport conn., advertising Agency. The Campaign is to focus on informed intelligent choices about drinking rather than Call for abstinence she said. Luks added Laws Are never the answer to changing habits. They have a Small interim effect but then they lose their effectiveness. People Are counting too much on Legal coercion to be the answer. You have to change  study links Coffee and heart problems associated press a 25-year study of Coffee users found that people who drink five or More cups a Day had almost three times the risk of hear problems As non Coffee drinkers researchers say. Nastu Dyolf 1,130 White male graduates of the Johns Hopkins medical school Between 1948 and 1964, the risk of heart trouble was 2.8 times higher for heavy Coffee drinkers the researchers said. Even when other risk factors smoking High blood pressure cholesterol Levels and age Are considered there is still a 2.5 times increased risk the researchers said presenting their findings at the 58th scientific sessions of the american heart association. Some previous studies have found a possible link Between Coffee consumption and heart disease while others have not said associate professor or. Thomas a. Pearson director of the Johns Hopkins precursors study. Our data is unique in several ways Pearson said. We have a Large group which has been very cooperative who have been followed for a very Long time. That makes us believe this study May provide a More accurate picture of the link Between Coffee and heart  the Marc Hora obtained information on Coffee use and smoking habits at five year intervals for up to 25 years. The study did not differentiate Between caffeinated or decaffeinated Coffee. National Coffee association spokesman Bill Brooks said that 10 of 12 major studies have found no relationship Between Coffee drinking and heart disease. In one of the two studies that did the findings were later reversed by researchers Brooks said. The bulk of medical literature does not support a finding that Coffee is a risk Factor in the development of heart  . Coffee drinkers consume an average of 3 it cups a Day he said. The Johns Hopkins researchers were interested in looking at Coffee drinking Over a lifetime taking into account the changes Over that lifetime said Andrea Lacroix one of the researchers Lacroix and Pearson said they could Only speculate about the possible causes of the link Between Coffee and heart disease. Coffee May increase the occur Ance of irregular heart beats leading to heart attacks they said. Pearson said he saw a definite link Between Coffee drinking and cigarette smoking. However Lacroix said that because Many people both drink Coffee and smoke it is difficult to separate their effects. During the time of the study physicians were quitting smoking at great rates Pearson said. At the Start of the research about 54 percent of the doctors were smokers by end Only about 14 percent were smokers. The interesting thing is that those people who drink More Coffee were More Likely to remain  he said without elaborating