European Stars and Stripes (Newspaper) - November 17, 1990, Darmstadt, Hesse                                Pm to air it by so barrels of Beaujolais Nouveau Are rolled out As this years production of the red wine hit the Market thursday1 the wine has received rave reviews Dravo Beaujolais the new wine is Here by Anita Gosch staff writer they gave a party but the Keg never came. As festivities erupted around the world thursday in Celebration of this year s Beaujolais Nouveau wine tasters at the Terrace club in Frankfurt Germany waited in vain for the ceremonial cask that was to be delivered directly from France they finally got to Sample the new red wine when several cases arrived after a 90minute delay. The Beaujolais was Worth the wait according to some of the guests at the club. Quot its very Nice wine. It has a full body and a Good nose this year Quot said wine Buff Doug Nolen a defense department civilian from Frankfurt. Quot it s fantastic. It s Light and bubbly better than last year Quot said German guest Brigitte Ernst. But Monique Skaggs a native of Grenoble France was less than impressed. Quot its of Quot she said. Quot you have to remember that when you go to a Beaujolais Nouveau party you won t get an outstanding  Skaggs was not just being a snooty frenchwoman. Though the Beaujolais Nouveau has received rave reviews this year the Ruby red liquid is hardly regarded As a Superior wine. But the annual lasting of the Beaujolais Nouveau has become a must among trendy tippers Ever since Clever marketing specialists turned the wines debut into one of the biggest publicity campaigns in the world. Quot its a gimmick to be quite honest Quot said Skaggs. Quot its something France does to promote  Beaujolais Nouveau is among the first wines to hit the Market each season usually about six weeks after the grapes Are picked. Sale of the wine is strictly embargoed until Midnight of the third thursday of november. Up until the 1970s, Beaujolais Nouveau was a Little known wine considered to be of mediocre Quality and drunk mainly in the Lyons Region in Central France where it is produced. Because it aged poorly it was drunk shortly after production. Wine producers and marketing experts soon began to turn the wines limited lifespan into an asset they marketed it As an autumn drink available for Only a Short period of time beginning in november. The advertising Campaign worked. These Days production of Beaujolais Nouveau has grown to More than a third of All Beaujolais production with about 60 Frank Krajchir manager of the Terwee Jub a a in Frankfurt Germany pours some Beaujolais Nouveau at a wine tasting party. Percent of the new wine slated for Export. This year however the Beaujolais Nouveau has come under attack for its High Price. It costs 20-35 francs about $4 to $7 per bottle in France an average 25 percent increase from last year according to the inter professional Union of Beaujolais wines. In class stores the wine costs $5.30 and $5.95 per bottle. Complaints also have been aired concerning possible additives including sugar which increases the alcohol Content but kills the wines taste. And american wine lovers almost were deprived of the Beaujolais because of the presence of the banned fungicide Procy Vidone. Washington eventually conceded to Paris arguments that the fungicide was no longer used still Beaujolais Nouveau continues to create excitement among wine drinkers. The French too a become caught up in the hype. Beaujolais Nouveau parties Are fashionable in France just As in much of the rest of the world said Skaggs though a real wine connoisseur will Quot Rumpf his nose at it. It is a wine that appeals to the general taste. Whereas Normal red wine is Strong and earthy Beaujolais Nouveau is Light fruity and a Little bubbly. Quot after i keep it in my Mouth for a few seconds i always get the impression of tiny bubbles on the Tongue Quot said Skaggs. Because of its Light flavor the wine goes Best with cheese rather than with a heavy dish such As Steak. Skaggs suggested it can be drunk casually while Sittin around with friends. But just because the wine is Light does t mean that j you wont get a headache. Quot i guess if you drink enough of it you la get  Skaggs said. And she added it should certainly be drunk by easter. The associated press contributed to this report Page 16 a a a the stars and stripes saturday november 17,1990