European Stars and Stripes (Newspaper) - November 10, 1991, Darmstadt, Hesse                                Sunday november 1.0, 1991 the stars and stripes Page 15 Money matters Dollar watch shown below Are the highest Dollar Exchange rates for the week of nov. 4-10 compared with Dollar rates for the same period one year and five years ago. British Pound one Pound would Cost you 178 1�?T97. $178 1 $ 1.43 1991 1990 1986 German Mark one Dollar would buy you 1.52 1991 i 1990 a military Exchange rate 2.07 1986 French franc one Dollar Wou 14 buy you 5.61 a amps the Dollar moved higher Friday once again influenced by apparent interest rate trends. Gold prices were mixed. Analysts said the Dollar Drew support from comments by German Bundesbank president Helmut Schlesinger who said he s not sure another increase in German interest rates is necessary. Schlesinger a statement depressed the German Mark which a like All currencies a gains strength from higher rates. The Prospect that German rates would not be rising would make . Rates More competitive and therefore helped the Dollar Friday. The Dollar Rose to 1.6485 Marks in new York from 1.6410 late thursday. In earlier european trading the Dollar advanced from 1.6350 German Marks to 1.6420 Marks. The Greenback also was boosted by the belief that . Rates Are unlikely to fall much further after the Federal reserves move last week to drop the discount rate. The fed lowered the interest it charges commercial Banks from 5 percent to 4.5 percent. Mike Faust a currency Market analyst with mrs International said the Dollar could move higher if it is Able to break through 1.6500 Marks. He described the Market As quiet with traders waiting for inflation figures to be released by the government wednesday and thursday. The British Pound lost ground against the Dollar falling to 51.7630 in new York from $1.7705. Sterling also fell in London closing at $1.7680 compared with $1.7800 late thursday. The Dollar gained against the japanese yen rising from 129.865 to 130.43 in new York. Overnight in Tokyo the Dollar Rose from 129.93 yen to 130.23 thursday and in London it Rose to 130.25 yen. Other late Dollar rates in Europe compared with late thursday included 1.4505 Swiss francs up from 1.4390 5.6110 French francs up from 5.5740 1.8500 dutch guilders up from 1.8375 1,234.75 italian lire up from 1,224.50 and 1.1261 Canadian dollars up from 1.1210. The military Exchange Rale Tor the German Mark will be 1.61 through monday while the British Pound. Will sell for $1.81. The associated floss companies stick with magic As their product spokesman by the new York times swept up in a wave of Public support for magic Johnson executives at advertising agencies and at companies that have endorsement relationships with the basketball Star spent Friday considering what was once inconceivable a How to use a celebrity who has tested positive for the aids virus As a spokesman. A fall of his endorsers a every one of them a have thrown in their support a said lon Rosen the agent for the just re tired los Angeles lakers guard. A every one of them have said that they want him to remain part of their stables that they want to work with him in the  both Converse and Pepsi cola arc developing proposals for new commercials and Public service announcements involving Johnson Rosen added. He said that another company which he declined to identify other than that it recently signed Johnson had told him of plans to Honor its agreement to have Johnson appear in a spot. A Spalding spokesman said Friday that the company planned to continue producing the basketballs that carry Johnson a signature and that it was discussing using Johnson in other types of promotions. Kentucky Fried Chicken Nestle target Nintendo Fox video and others also called to renew their commitment to working with Johnson Rosen said. On thursday immediately after Johnson a stunning disclosure that he has been infected with the aids virus Many advertising executives had expressed doubts about his endorsement prospects. On Friday the notion was that the courage and poise Johnson showed at his news conference thursday might base actually added to his stature. Advertising executives who insisted on anonymity said Converse executives had spent the Day meeting with the company a advertising Agency. Ingalls Guinn a Johnson about creating new commercials for Johnson As part of the company a Quot its what s inside that counts a Campaign. A this status has changed from being purely a sports legend to being a National figure of completely another  said Elenore Hangley executive sice president of the advertising Council inc. The organization that coordinates Public service campaigns for the advertising Industry. Condom drug makers stocks jump by the los Angeles times stocks of leading . Condom makers and companies researching aids skyrocketed Friday reacting to pro basketball Star magic Johnson a announcement that he has the human immunodeficiency virus that causes aids. The movement on Wall Street reflects speculation that Johnson will help to change the perception of people with his and focus More attention on a Safe  although Industry watchers said heightened attention about aids would Likely increase sales of condoms they added that it would have no prolonged effect on investments in companies that Are developing treatments. Stock of Carter Wallace inc., maker of Trojan and other condoms soared so a a share Early Friday to 113 on the new York Stock Exchange. The firm which is estimated to hold More than half of the . Condom Market levelled later to close at 1091/ a share up 4�?Ti. Its increase Friday was directly in reaction to Johnson a disclosure said Diana k. Temple an analyst with Salomon Bros. Inc. She said companies could see further increases if Johnson encourages Young men to use condoms. Quot that could really Hac a great Impact on condom sales. A lot of men have been reluctant to use condoms because it s seen As in masculine Quot Temple said. Biotechnology companies researching aids and studying treatments for the virus saw similar rapid jumps in their Stock Friday. The news Quot will shift attention toward treatment of aids patients earlier on a said James Mccamant editor of the medical technology Stock letter in Berkeley Calif. Quot but ibs irrational to invest m companies developing treatment drug because their Stock will come Down in a Dav a week or a month Quot fed s discount rate Cut prompts great to hum from Wall Street new York up the Federal Reserve finally gave Wall Street what it has been clamouring for a another Cut in the discount rate. But the Stock Market seemingly tired of waiting too Long greeted the fed action with a Yawn. The fed slashed the discount rate to 4.5 percent from 5 percent on wednesday. It last changed the Benchmark rate on sept. 13, reducing it to 5 percent from 5.5 percent. The much awaited Cut came a Day after a disappointing Start for the Treasury a $38 billion quarterly refunding auction major Banks responded to the fed move by lowering their prime lending rate to 7.5 percent from 8 percent. The discount rate Cut a was no longer a Surprise and was greeted with a great to hum a said Trude Latimer a Market analyst with Josephthal Lyon amp Ross. Alan Ackerman executive vice president at Reich amp co., said Quot there s still concern Over the Solt Economy and the Lack of consumer Confidence. The fed was forced to lower the discount rate because of lower consumer Confidence. People Are postponing and cutting  v Vor the week the Dow Jones Industrial average gave Back 10.73 Points to close at 3,045452. Among broader Market indexes the new York Stock Exchange composite Index Rose 0.81 to end the week at 216.82. And Standard amp poor s 500 Index gained 1.57 to 392.89. Advancing issues outnumbered declines 1.074- 18 among the 2,2sn issues traded. Weekly big Board Olunice totalled s7 ,781.840 shares. Down from 937,880,008 traded a week earlier and 738,515,688 in the same week a year ago. Stocks closed with modest losses in moderate trading monday recouping some of the initial losses with the help of computer guided buy programs and bargain Hunting. The Dow shed 10.73 Points to 3,045.62.&Quot stocks closed lower in moderate trading tuesday on Selling fuelled by a Digap a Start for the Treasury s s3s Bil Point my. Lion quarterly refunding auction and continued inaction by the Federal Reserve to Spur the sluggish Economy. The Dow fell 14.31 Points to 3,031,31. Stocks eked out slim gains in rollercoaster trading wednesday As cautious investors greeted with ambivalence the Federal reserves Long awaited Cut of its discount rate which is charged by the fed on Loans it makes to member Banks. The Dow rebounded j15 to 3,03s.4fi, snapping a four session losing Streak in Vav Hin it had shed 40.47 Points. Stocks closed broadly higher 111 heavy trading thursday boosted by the successful final leg of the Treasury s s38 billion quarterly refunding auction and reports that Market Leader ism expects better fourth Quarter earnings. The Dow added 15.65 Points to 3,054.11. Stocks closed mixed in Active trading of tidal after cautious investors cashed in their chips ahead of the \  Day weekend derailing the Market s bid to extend a two Day winning Streak. 1 he Dow dropped  to 3.04 .yn2. I he Rcv barometer peaked around 3.0v\ within striking distance of its record High of 3.0"�?T"�?T. 15. Before yen eating Market update activity for the week of november 4-8,1991 daily Dow closes 3100 3050 3000 2950 2900 2850 a l 3,045.62 2800 m w the i Igho Sijo so week s h go lowest soft week b Lew week s  .54 l1 to h j r 3 53 eur 5 251 31 -ti.,e 3 212 51 we Down 10 a ass