European Stars and Stripes (Newspaper) - January 26, 1992, Darmstadt, Hesse                                Cover Story from the cover a Back scat to off the Field hype. The first super bowl pregame show for example featured trumpeter a1 Hirt a couple of choirs and 4,000 pigeons. The two football leagues As yet unaware of the potential of network bidding let both Abc and lbs broadcast the game and commercials sold for a Mere $75,000 a minute. That first game also included the Only player so far to admit playing under the influence. Backup receiver Max Mcgee of Green Bay never expecting to get in the game had snuck out on team curfew the night before and did no to return to his hotel until 7 30 . Quot i could barely stand up for the Kickoff a Mcgee later wrote in the Book Lombardi. Mcgee did play replacing the injured Boyd Dowler. Remarkably he caught seven passes and scored two touchdowns in Green Bay a 35-10 waxing of Kansas City. Mcgee a antics Pale when compared to some of the weird doings that have accompanied the game Over the years. In 1969, for example the new York jets were so Happy with their upset win Over the Colts that they forgot the super bowl trophy in the hotel vault. In the 1971 super bowl four . Air Force jets that were supposed to Fly Over the stadium during the playing of the National Anthem arrived two minutes too late. The military made up for its tardiness the next year by staffing the biggest military pregame show Ever held. It featured the marines silent Drill team the 81-voice air Force chorus coast guard and Navy Drill teams and a contingent of army troops presenting a 29-by-40-foot Flag. Eight f-4 phantom jets arrived exactly on time. Fans attending that game gobbled up so Many hotel rooms in new Orleans that the american society of refrigerating and air conditioning engineers had to postpone its convention. While cowboys owner Tex Schramm was in the locker room celebrating his teams win that year thieves broke into his House and stole his television. Worse they stole one of his cars and collided with his other one. The 1972 dolphins the Only nil team to Post a perfect season were three Point underdogs against the redskins in super bowl Vii. The dolphins won of course 14-7. It was Only that close because of what still ranks As one of the craziest plays in super bowl history a pathetic pass by Miami kicker Garo Yepremian following a blocked Field goal attempt. The Ball was intercepted and run Back 49 Yards for a touchdown by Redskin cornerback Mike Bass. Running Back Rocky Bleier probably ranks As the super bowls most decorated player. Bleier who lost part of a foot in Vietnam had already won a purple heart and the Bronze Star when he helped the Pittsburgh Steeles win super bowl in in 1975. The past three years have offered the biggest Blowout san Francisco Over Denver 55-10 in 1989 and the closest game the giants Over Buffalo 20-19 last year. There were also a few chokes by Minnesota and in 1986, an embarrassing performance by new England. The pats set the record for quickest super bowl Points Ever scored then went on to get trounced by Chicago 46-10.broadcast schmooze despite a slow Start Back in 1967, the television networks have turned the super bowl into a prime time Bonanza that is expected to reach 150 million viewers around the world and bring in $46 million. Economic hard times have meant paring Back however and lbs plans to produce this years game using a Mere 15 cameras. That a twice As Many As a regular season game but fewer than the 23 used for the 1976 super bowl. Pat Summerall and John Madden will announce the game following 2vi hours of pregame hype by Greg Gumbel and Terry Bradshaw. The total lbs production including the family angled Marathon halftime show runs from 9 30 . Get today to about 5 . Monday. Thirty second commercials Are going for a record $850,000 this year a Price tag that has scared away such super bowl stalwarts As at amp to and coca cola. Master lock will be Back though using its entire annual advertising budget and the same commercial it has aired the past three years. Anheuser Busch returns with an update of the Bud bowl which features mini Beer bottles decked out in football gear. Pepsi cola plans to use its super bowl ads to introduce a new slogan a a gotta have it a and seven up will revive its tried but True a Sun cola theme. There a also Nike a much publicized a share Jordan spot featuring Michael Jordan and bugs Bunny and a series of Reebok ads that Trace the lives of olympic decathlon hopefuls Dan of Brien and Dave Johnson. Of course you wont see them Here. Americans watching the game on military affiliates in Europe will get to see six or seven new command information spots As Well As messages from the Safe Nav eur and Usa eur commanders. Herb Glover who Heads the command information division at the american forces network in Germany said a practically every client we have has called asking to get his message on during the game. Most want information put out on transition assistance and other programs connected with the troop draw Down in Europe according to Glover who will help fill half of the 44 commercial Breaks in the super bowl coverage. Southern european broadcasting in Naples Italy also is preparing to fill those Breaks once the super bowl feed arrives from the armed forces radio and television service in los Angeles. The seb telecast will reach soldiers in Italy airmen in Spain multinational troops in Sinai embassy officials in Pakistan. Did we miss anyone of yeah 6th Fleet sailors floating in the Mediterranean. They will catch the game monday afternoon after helicopters carry game tapes to their ships. The military began broadcasting the super bowl live in 1971, albeit in Black and White and Washington Sart Monk and buffaloes Shane Conlan in this 1990 game will meet again tonight. Page 4 a sunday january 26, 1992