European Stars and Stripes (Newspaper) - October 30, 1994, Darmstadt, Hesse                                Sunday october 30, 1994 Money matters the stars and stripes Page 13 in on Diana by madela1ne Drohan Toronto Globe and mail London if the Princess of Wales moves to new York As the British news papers were predicting last week British business would be losing what amounts Toa one woman product placement Indus try Worth millions of dollars a year. Dressmakers car companies health clubs cosmetic companies and running shoe manufacturers to name but a few have benefited from Diana s patronage both directly and then indirectly from the free publicity they receive whenever she is seen using their product or service. If she indeed buys a $3.5 million apart ment at the Trump Tower in Manhattan much would be lost by firms in Britain and perhaps gained by american ones. Since Diana was photographed being chauffeured in her new Green Audi Cabriolet earlier this year for example British Audi dealers saw sales of the$52,560 car shot up 77 percent. Audi does t want to say that Diana patronage was solely responsible but at the same time it admits it has done Noth ing special to promote the car. That s probably the Best example says Fergus Hampton managing director if Princess Diana was known to use something and she was t being paid to use it clearly that s a Strong endorsement if she s your role Model. Patrick Barwise a marketing professor of the research firm computerized Media services ltd., which did a recent study of Diana s Media Impact there was no other reason for the sales in crease. It was exclusively because Diana was seen and photographed in the  based on Hampton s Survey majesty Magazine estimated that during a two month period earlier this year Compa Nies received free publicity Worth Mil Lions of dollars Froni their links to  was among the beneficiaries so was her fitness Center the Chelsea Harbour club cosmetics companies Clarino an dior and two sporting events she at a file Diana Princess of Wales heading for new York tended Wimbledon and the British grand prix. It s a celebrity endorse ment says Patrick Barwise a marketing professor at the London business school. If Princess Diana was known to us something and she was t being paid to use it clearly that s a Strong endorsement if she s your role  distributed by scrupps Howard new. Service airlines Cut Back prices of tickets near Holiday lulls by the associated press major airlines Friday Cut fares around 35 percent on 12 of the least popular travel Days surrounding thanksgiving Christmas and new year s. Delta air lines started the Sale with the usual restrictions of a 14-Day Advance Pur Chase and a nov. 10 deadline to buy  went further waiving to Hosp restrictions. Continental airlines said it would match us air s actions and other airlines were expected to waive the restrictions As Well. /.-.  a. A the Sale applies to tickets bought for flights on nov. 17, 21, 24 or 15 dec. 15, 19,20,28 or 29 or Jan. 4,5 or 6. The tickets Are nonrefundable and apply Only to the 48 contiguous states. Potato Salal recalled by Fra Washington a the govern ment has issued a nationwide Alert against eating potato salad made by an Ohio manufacturer saying it May contain bacteria that can cause serious or fatal infection. Consumers should throw out any potato salad made by a a distributors of help has. A. " ". New York a weekly investing companies giving the High Low and last Nav for the week with the net a tinge from the previous week s last Nav. An quotations supplied by the National association of securities dealers inc., reflect net asset values at which securities could have been sold. High mow last dig  9.39 9.36 9.39 .01 Cap grop 14.98 14.59 14 98 .25 Mun do 10.30 10.20 10.21 ,11 Sec Oslo 10.34 9.88 10.34 .39utllp 9.45 9.27 9.45 .07  in 14.67 14.50 14.67 .08 caper it 32.15 31.53 32.15 .37 Gln Lem n 14.65 14.61 14.65 .02grwlncn 34.42 33.74 34.42 .37 he bin 14.95 14.87 14.95 .03 to fed n 16.7.0 1?.53 16.53 22 Ait funds emerge 13.90 13.39 13.90 .50 Ahi 9.90 9.81 9.81 .12 ref 10.52 10.43 10.43 .11 Goth lip 10.78 10.62 10.78 05uttllncp 11.14 10.88 11.14 .13 of local n 9.99 9.72 9.99 .18uutumlf full929 9.26 9.29us 10.02 10.01 10.02 aim funds and Gap 9.52 9.52 9.52 agr sep 28.33 27.41 28.33 .65 Balas 15.36 15.10 15.3608. Balbi 15.35 15.09 15.35 .18 Chart 8.92 8.71 / 8.92 ,13 con step 18.32 17.70 18.32 .49 go Maggr 10.16 10.12 10.16 Gosp 9.14 9.10 9.14 .01 or that 11.08 .10.71 11.08 28 or the 11.19 10.81 11.1929 by ida9.20 9.19 .9.19 .01 Hyl def 9.19 9.18 9.19 Kic of 7.34 7.32 7.33 .02 int Lep 13.37 1328 13.37 .01 umm Tarp 9.89 9.88 9.89 sub p 7.92 7.86 7.86 .08. Summit 9.78 9.50. 9.78 20 the cup 10.46 10.40 10.40 .08 tint 10.49 10.45 10.45 .05 it lip 1224 12.04 12,24 .08 uti lbt 12.23 12.04 12.23 .07 Valuet 21.92 21.37 21.92 .31. Value 22.06 21.51 22.06 .31 Wel Ngeup 17.83 17.28 17.83 .42 am funds adj mtg 9.79 9.79 9.79 a mtg 9.34 9.33 9.34 Shuson 10.45 10.44 10.45 us Man 10.24 1020 1024 ,02 Ark funds caper n 10.36 10.10 10.36 .18 i Rincon 10.15 10.01 10.15 .08 income n 9.39 9.35 9.39 .01 As Mfd 9.84 9.65 9.84 .09 a Vesta balanced 17.36 17.08 17.36 .13 Esgro 18.94 18.44 18.9425 Seq income 18.41 17.83 18.41 46 income 15.29 1522 15.29 .03 accessory funds into Glnn 11.22 11.18 11.22 .01 Morton 11.49 11.42 11.49 03 shul tfx 11.80 11.77 11.80 .01 comin 16.39 16.33 16.35 .09 a Mfd 13.34 1322 13.34 .03 add snap 20.16 19.79 20.16 .19 adv Balon 10.21 10.01 .10.21 .14 adv cretan 922 9.18 922 add studvant go Tnp 8.77 8.74 8.77. Get hip 16.51 1624 16.51 .01 by Bop 861 8.59 8.60 .02 Incont 12.06 11.97 12.06 .01 sub Nat 8.98 8.85 8 85 .17 up dip 20.33 20.05 20.33 .06 Strating 11.93 11.89 11.90 .03 Aetna advisor Aetna t 1063 10.46 10.63 .11 Bondt 960 959 959 .03 Gran come " 11.11 10.81 11.11 22. -.  into get 11.43 11.34 11.40. 03 tax free 9.08 9.01 9.01 ,10 Aetna select Aetna n 10.67 10.49 10.67 .12 a Slangen 9.35 9.31 9.35 .02. Bond n. 9.59 9.59 9.59 .02 govt 9.42 9.41 9,42 .03 growth 10.68 10.58 10.68 .04 growl Nymn 11.14 10.84 11.14 .22 if Lorn 11.48 11.39-1144 .04 so Cor 10.22 10.17 10.22 Alger Fonds growth t 20.94 20.29 20.94 .53 in cuff 12.39 12.00 12.3928 Mac part 12.74 12.12 12.74 .52, a capt 22.81 21.87 22.81 .71 Alliance Cap Allan Cep 6.98 6.71 6.98 .22 Blanp 13.36 13.13 13.36 .16 Balant 14.33 ,14.05 14.33 25 Bohap 12.64 12.48 12.58 .12 cons Mew 10.23 10.15 1023 .04 cab dip 12.63 12.47 12.57- .12 cab dip 12.63 12.47 12.57 .13 ".". Count pop 17.60 17.07 17.60 .41  9 8.96 8.71 8.71 .31 lbs rap 11.65 11.52 11.65 .01 go tap 7.61 7.58 7.61 .01 govt Fly 7.61 7.58 7.61 .01 gov top 760 757 760 Groin p 2.35 2.30 2.35 .04 go the 21.20 20.78 21.20 25 get hip 25.06 24.56 25.06 .30 go that 21.19 20.77 21.1925 girl Nib p. 2.34 2.29 2.34 .04 or inv 11.80 11.59 11.80 .15 Inco bldg 9.69 9.56 9.69 .05. Inst Dunlap 9.11 8.97 8.97 .19 in sub 9.11 8.97 8.97 .19 inst up 9.11 8.97 8.97 .19 int lip 18.48 18.39 18.43 .04 int Lap. 19.01 18.92 18.96 .04 in Rob 18.47 18.38 18.42 .05 or Gap 8.19 8.16 8.19 Ortr Jap 8.20 8.16 8.20 met Gap 8.19 8.16 8.19 mtg rap 9.57 9.57 9.57  .9.58 9.57 9.57 .01 mtg trip 9.57 9.57 9.57 .01 a map 8 04 8.02 8.04 .01 my set 8.04 8.03 8.04 ,01 mull Cap. 9.55 9.42 9.42 .17 my Cap 9.56 9.42 ,9.42 .18 my Cap 9.56 9.42 9.42 .18 my flip .8.69 8.55. 8.55 ,18 mull Aap 11.96 11.78 11.78 23 Mullas 11.96 11.78 11,78-23 Munn atop 9.50 9.38 9.38 .16 much up 8.86 8.73 8.73 .18 Mun by 8.92 8.80 8.80 .17 Mun up 8.92 8.80 8.80 .17 mull Nap. 8.84 8.71 8.71 .17 Mun yep 8.84 8.71 8.71 .17 Mun yep 8.84 8.71 8.71 .17 my Pap 8.99 8.83 8.83 21 nil Dunlap 9.50 9.38 9.38 .16 nil much 9.50 9.38 9.38 .16 neural 1327 13.11. 13.27 .05 Neuron 12.99 12.84 12.99 .04 naga 8.47 8.38. 8.39 .10 Nav by 8.48 8.39 8.39 .11 Nagac 8.47 8.39 8.39 .10 pro Thap 12.01 11.53 12.01 39 prgo Thop 11.89 11.42 11.89 .39 qua Sarap 22.70 22.17 22.70 .11 St Mia p 8.71 8.70 8.71 St mint 8.71 8.70 8.71 tech 3222 30.81 32.22 1.20 old Loco 1.88 1.88 1.88  10.81 10.63 10.81 .03 a South funds balance 11.80 11.61 11.80 .11 Bond 10.23 10.20 10.23 .01 equity 15.09 14.73 1509 20 Flatry 9.94 9.92 992 .04 go ten 928 926 928 .02 Ltd at 1005 1003 1005 a inf i 1711 16.77 1711 9fl Aman Ancon 12.50 12.30 12.50 .11 ambassador fid ban can 9-83 9.63 983 .15 Bonn 9.15 9.12 9.15 est ogre 16.40 15.89 16.40 .37 growth n 13.27 12.80 13.27 .41 id Stan 12.21 11.87 12.2124 into lond 9.24 922 9.24 .01 into Stettn 13.31 13.17 13.31 .06 smog in 14.03 13.69 14.03 .23 ambassador in Bonn 9.15 9.12 9.15 est Cogan 16.38 15.87 16.38 .37 grow the 1324 12.78 13.24 ,40 in Cobden 9.78 9.74 9.78 .02 into non 9.24 9.22 9.24 .01 hot Stycn 13.28 13.14 13.28 .06 mtg bin 9.00 8.91 8.92 .11 so conf n 14.00 13.66 14.00 22 of bin 9.90. 9.84 9.84 .09  10.03 9.99 9.99 .06 ambassador ret a Bondt 9.15 9.12 9.15 est conf 16.37 15.86 16.37 .37 gig la 13.24 12.78 13.24 ,40 Intond 9.24 9.22 9.24 .01 info St 1328 13.14 1328 .06 so Cor 14.00 13.66 14.00 .22 tint but 10.02 9.99 9.99 .06 Ai Cort Vanthi equal ten 10.58 10.34 10.58 .13 Fol Nomen x 9.52 9.49 9.52- .04 we tit a x 9.66 9.59 9.59 .13 Amer Advant Insul Calann 12.37 12.17 12.37 .12 Grin con 14.22 13.88 14.22 21. Intel qty 12.75. 12.66 12.75 .03. A dorm n. 9.68 9.67 9.68. Saintf Cipiti. Cams tap 15.93 1551 15.93 .26 pm step 15 94 15.51 15.94 .26 cab dip 644 6.41 6.44 .01 corp Dap 6.44 6.41 6.44 ,01 pm grip 24.63 23.86 24.63 .63. Pm group 24.89 24.11 24.89 .64 pm grip 24.34 23.57 24.34 .62 entrap 12.49 12.09 12.49 .30 in top 12.36 11.97 12.36 29 in top 12.41 12.01 12.41 .29 qty Lacap 5.42 5.34 5.42 .05. Euln cup 5.42 5.33. 5.42 .05 Euln cup 5.42 5.33 5.42 .05 sex Chad 116.28 112.59 118.28 225 cd map 12.00 11.98 12.00 ,01 pm Gap 12.01 12.00 12.01 a leap 11.87 11.75 11,87 .02 Glen bin 11.64 11.53 11.64 .02 Glen cup 11.75 11.63 .11.75 .02 gig vap 8.06 8.04 8.06 gig bin 8.10 8.08 8.10 gig up 8.04 8.03 8.04 gig Dap 9.45 9 39 9.45 .01  9.45 9.39 9.45 .01  9.47 9.40 9.47 .01 Gas Cap 9.72 9.66 9.72 .04 go Scop 9.73 9.67 9.73 .03 go Sec p 9.71 9.65 9.71 .03 gvtg97p 13.17 13.11 13.17 .02 get map 8.11 8.07 8.11 .01 go tip 8.11 8.08 8.11 .01 go tip 8.11 8.08 8.11 .01 or snap 12.80 12.57 12.80 .13 get nip 12.80 12.58 12.80 .12 Harrap 13.93 13.73 13.93 .12 Harbup 13.88 13.67 13.88 .13  6.02 6.02 602 .01 Hill dip 6.03 .6.02 -6.03 mull Dap 9.76 9.68 969 .08 Munib p 9.76 9.68 9.69 .08 Pace Nap 11.55 11.25 1155 .18 a Cebu 11.44 11.14 11.44 .18 Reesta p 8.84 880 8.80 .05 ree Stulp 884 880 880 05 re Estop 885 881 881 .05 Teh Yap 10.65 10.57 1058 .09 Tehi yep 1065 1057 1057 .09 Taxe Lap 10.86 10.78 10 78 .10 to Elba 30.85 1077 1077 .10 to map 954 9.43 943 .13 Ift Lap 8.37 8.25 837 .06 a flip 837 8.25 837 .06 american funds Ambala 1226 12.12 1225 c8 am App 12,44 12.22 12 44 1 .12amm Fulp 21.64 21.27 21.6422 bonded a 12.91 12.87 12,91 .01. Cape Nelp 32.58 32.22 32.5829 Cape lip 15.49 15.40 15.40 .04 Cap Warp 18.29 18.08 18,29 .10 eur pack 22.38 22.24 22.38 ,03 fund nip 18,49 18.09 18.4926 govt 12.84 12.80 12.84 Goth Ftp 27.46 26.76 27.46 .54 War sep 13.78 13.78 13.78 .03 Inco Ftp 13.65 13.48 13.65 .11 int fld p 13.11 13.08 13.11 in Coap 18.96 18.56 18.96 26 a Deb