European Stars and Stripes (Newspaper) - August 26, 1990, Darmstadt, Hesse Taiwan rips sunday August 26, 1990 the stars and stripes Page 19 at Williamsport Williamsport a. A Wang Chili Chang and Cheng Chang Ming combined for a one hitter and Hsieh i Chieh drove in seven runs with two homers As Taiwan trounced the Kaiserslautern military Community h-0 Friday in a Little league world series quarterfinal. Wang struck out seven and was pulled after issuing a fourth inning walk. Cheng fanned six of the nine Bat ters he faced. Brian Huddleston got the Only hit for the Europe Cham pions from West Germany when he singled to right with one out in the sixth to break up the no hitter. The Victory moved Sun Hua of Taiwan into a sat urday semifinal against Trail British Columbia which Defeated Matamoros Mexico 8-3 tuesday. Rain interrupted play each Day since tuesday. Earlier Friday Shippensburg pa., Defeated Mobile ala., 3-1 in the completion of a suspended game and will play Cyprus calif., in saturday s other semifinal. Hsich hit a grand slam Over the left Field Wall in the first inning giving Taiwan a 4-0 Lead. The Homer scored Chen Chin Feng and Sun Chao Chi who had singled and Kuo Wen Chu who walked. Wang walked later in the inning advanced on a Little league world series walk to Cheng plus Yang Sun Hsuan s sacrifice and scored on Chen s single making it 5-0. Sun walked in the second Hsieh reached on an error and Chen Chick Wei was Safe on a fielder s Choice Load ing the bases. Walks to Sun and Wang forced in two run Sand another scored on Chen Chin Feng s single. In the four run fourth Chen Chin Feng scored on a passed Ball and Hsieh hit a three run Homer. Sun had hit a Solo Homer in the third and Chen scored on three wild pitches in the sixth after reaching on his third single. In the first game. Bob Shannon struck out 14 and Shippensburg Clung to the Lead it had taken wednesday. Shannon struck out three in the sixth inning including two in a Row after allowing two infield singles. Chris Driskell struck out nine for Mobile which had protested starting the game in steady drizzle and rain wednesday. The rain also forced postponement of the championship game from saturday to sunday for the first time. Shippensburg the first team from Pennsylvania to play in the world series since 1969, took a 3-0 Lead wednesday. Jimmy Smith. Mike Ocker and Gregg Mellon scored in the third after reaching on singles. Smith scored on Jason Phillips throwing error at third Ocker on David Orn Ortts bunt and Mellon on Driskoll s wild pitch. V the game was suspended in the Bottom of the third by rain. Under tournament rules suspended games Are resumed instead of started Over if they Aren t official. Chris Williams homered Over the Center fielder s head in the fifth for Mobile s Only run. Little i a ague telecast shortened Bristol Conn. A the rainout that Willi Dela the Little league championship panic one Day. Until Sun Day wiped out plans to televise the entire game. Esp will have one hour taped coverage of the title game following the telecast of the final round of . Amateur Golf championship from Denver. The Golf coverage is scheduled to end at 5 30 . Edt. If it ends earlier Well show the Little league game earlier a spokesman for esp said. But Only on hour of the Little league will be originally the championship game was to have been televised saturday on Abc but because of the game was put off the network instead was to show portions of the tournament s semifinals. Weed eater bowl loins corporate surge by Ronald Blum associated press new York a corporate America has gone Bowling for . Fidelity & guaranty started it. Sunkist Mobil John Hancock and Federal express joined in. On dec. 15, another corporation joins the group of companies sponsoring College football bowl games. Two universities will take the Field at shr Veport la., in the Poulan Weed eater Independence bowl. What s a Poulan Weed eater and Why would anyone running a football game want that name it is a Long title but we love it Tiller the bowl s director of marketing said. It s now becoming almost a credibility thing in dealing with the to net works and the to contracts. That s the game you be got to play bowls have title sponsors and seven do not. Of the do not Only the Rose bowl has said that it s absolutely not guess we like it the Way it is William flan the Rose s assistant executive director said. Why go to corporate sponsorship 1 guess that it s More Money. But if you Don t need to do that Why we did t Start the Rose bowl game for again no other bowl has the $100 million nine year contract that the Rose signed with Rose gave Michigan and Southern California $5.5 million each last season the largest bowl payout. The Orange was next giving Colorado and notre Dame $4.1 million each. A four year agreement with Federal express Worth about $2.2 million last season made the High Orange payout was very hard for our people to say that they wanted a title sponsor Orange bowl executive director Steve Hatchell said. We Felt that among the traditional january 1 games there is a competitive unwritten race for better payouts. We Felt the title sponsor dollars put us in a position to put together the Best matchup in any Given became the first title sponsor of a bowl when it signed with the sugar for the 19s7 game. It has agreed to a five year Extension that runs through 1996. Prior to 1981, us a did virtually no Advertis Kenneth Hatter the company s advertising director said. In the years since 1981, we be been tracking awareness of the us a name and it has been mov ing up according to company statistics the company had 49 percent awareness in 1981 among people who buy property and casualty insurance. The figure increased to 75 percent by 1989."it s Clear we re deriving a Benefit from the sugar bowl Hatter said. Joyce Julius and associates an Ann Arbor mich., sports marketing firm has attempted to determine How much exposure corporations gain from their associations with sporting s logo was seen for 15 minutes 8 seconds during last season s sugar bowl according to a Joyce Julius study. Federal express was on for Only 3 56 during the Orange bowl. In addition us a was mentioned 14 times on Abc s telecast and Federal express was mentioned 11 times on Abc s broadcast of the Orange has been at it a Little longer Nancy Alten Burg the Federal express manager of advertising and sports marketing said. As we go we Are at the sugar bowl us a had a logo at the 50 Yard line two 27-foot banners on an upper deck and about 20 Small paper posters along the Wall that circles the Field said Troy Mathieu the bowl s assistant to the executive s noticeable but it s not a dominating presence compared to some of the permanent signage that hangs in the super dome Mathieu said. In addition the bowls now ask but do not require teams to Wear bowl logo patches on their uniforms. The patches contain the corporate logos too and a us a logo on the shoulder of Miami quarterback Craig Erick son appeared on the cover of sports sugar bowl committee has gone to great lengths to make sure everyone at the game knows it s the us a sugar bowl Hatter Hancock took the title sponsor idea a step further. It began backing the Sun bowl in 1986, Chang ing the bowl s name to the John Hancock Sun it renewed for a $9 million five year Deal that began last season it had the game s name changed to the John Hancock a lot of press reports the first reference want Correct and we were getting dropped out which was t fair Jack Mahoney a sports marketing consultant for John Hancock said. A lot of papers Felt they should do this since it was free advertising. Our feeling with Han cock was that for the Money we were paying we ought to get our name mentioned with the word Sun dropped John Hancock was mentioned in almost every Story. Mahoney said the company invested about $1.6 million $1 million tothe game $500,000 in advertising and $100,000 in scholarship Vioney and received the equivalent of$4.8 million in print advertising in return. Corporations Are not the Only organizations increasing the stakes. Mcaa rules Call for bowls to give each team at least $600,000 this season a $ 100,000 increase from last year. The minimum goes to $650,000 next season $700,000 in 1992 and $750,000 in 1993."we be been pretty much against a corporate sponsorship but in order to keep up with the others it s imperative we have to look in that direction lib erty bowl executive director . Bud Dudley said. It did t seem to tie in too Well with our theme Liberty the Patriot theme but things have a Way of changing in Liberty bowl recently hired Dei Wilber and associates a sports marketing company to try to Finda sponsor. Last month the Index cadence bowl signed with Poulan Weed eater located in its Home City of Shreveport. We stumbled upon Poulan by calling on local Busi Nesses for local sponsorship. They expressed interest in a larger investment said Tiller of the Independence bowl which began in the Bicentennial year of 1976. Poulan Weed eater said it did t get into the bowl business to increase its name recognition. It signed for $250,000 to keep the Independence bowl in business. I Haven t even attempted to make a measurement of what it might mean to Carl Mikovich the com Pany s president said. But As soon As the release we tout we be heard from people All across the country. I m talking about our principal said most companies have four reasons for getting into the bowl one is increased exposure she said. Sec Ond is the Opportunity for an intimate Selling forum for key customers and clients. Thirdly you generate Good will in the common Inland nationally. And fourth is to boost employee morale and far the corporations have stayed away from the football end of said we did t want to hear anything irom them about picking the teams the Orange bowl s Hatter said. And they said we Don t want to hear from you about running the overnight shipping business we said fair Trade " sex Irish Wridder mocks and s steroid denial svy. South Bend ind. A for Mer notre Dame lineman Steve Huffman who says the notre Dame foot Ball program has tolerated widespread steroid abuse borrows a line from his brother to describe the school s fervent denials. He said it was like turning on the Iii it late at night and watching the cock to Tiehes scramble Huffman said in a Telephone interview from his parents Home in Dallas. The brother Tim played football at notre Dame in the late 1970s under Dan de Huffman stirred the controversy with a first person article in the aug. 27 Issue of sports illustrated in which he claimed nearly half the lettering Irish players used steroids. The muscle build ing drug is banned by the Dame officials admitted five players have tested positive for steroids since 1987 but deny the drug was widely used. Current players deny any use of steroids and attacked Huffman for Mak ing unsubstantiated claims. Huffman did not identify any alleged users. I m not surprised by the players re actions Huffman told the South Bend Tribune in Friday s editions. Most of my friends weren t football players. And i guess a be i was t a team player. But they re the ones who Are going to have to live with their statements. The Only time i got nervous was tuesday night when the first reports were coming out on to he said. I think on tuesday people were just w riling it off As sour grapes. But now 1 think they re Starling to ask questions Good Huffman left the notre Dame loot Ball program in 1987 and kept silent until Holt published an account of the 19hh championship season. The Book the fighting spirit included Holt s criticism of Huffman s Deci Sion to quit. The remark angered Huffman who sold his Story to sports illustrated for $5,000 in retaliation. Huffman says he d like to ask Holt was it Worth a the coach has said he regrets having used Huffman s name
