European Stars and Stripes (Newspaper) - August 26, 1990, Darmstadt, Hesse Sunday August 6,1990 advertisement Page v the stars and stripes recently in stalled an impressive new machine right next to the printing presses. It s automatic. It has lifters and conveyors and swirling spreaders. It can count it s called an inserted a Swiss made bit of gee Whiz Zery that can open the news paper and drop other printed pieces inside it such As the sunday comics for in stance. So what you say Here s what. This Handy machine lets us put reprinted inserts inside All 144,000 daily copies of the newspaper any time we want or inside some of them some of the time or in some of them All the time. Get the picture a very interesting idea. Regional distribution zones and average1 number of my papers ent daily o Ewelt zone 1 nor Reg 28,000 zone 2 Wes Reg. 31,000 zone 3 Stuttgart. 15,000 zone 4 Nurnberg 18,000 zone 5 Munich 6,000 zone 6 Berlin 4,000 zone 7 bremerhaven.3,000 zone8u.k 13,000 figure plod for zone 11? and Star com represent on average of daily Praml orders Over a one year period there Are we Fely and Soo Sonal fluctuation Rhino no from 133.ocx to 1 55,000 papers printed doily. Tho 144.000 armago pud hotly circulation is for a Ono year Pond ending december 1988. Total for Oil. Zone a Voroni 135.000 papers daily. The Ream mrs 9,000 papers Ore distributed Europe wide to Small u s population areas such As Upland f4otwoy, Aviv saudi Arabia and the 6th us Oval fico. Zone 9 Spain .5,000 zone 10 Italy 7,000 zone 11 Greece. 2,000 zone 12 Turkey. 3,000 Star zone .112,000 includes Oil of Wolf Germany plus Belgium Ond Tho 1h and edition. Introductory Rales total number of reprints inserted on a Singla run 2000 to 4999 5000 to 9999 10,000 to 19,999 20,000 to 34,999 35,000 to 49,999 50,000 to 64,999 65,000 to 99,999 single she to 4 Page tabloid six $55/1000 $52/1000 $49/1000 $45/1000 $41/1000 $37/1000 $33/1000 8 to 12 Pagoni tabloid six $63/1000 $60/1000 $56.50/1000 $52/1000 $47/1000 $42.50/1000 $38/1000 16 to 20 Pagas tabloid six $69/1000 $65/1000 $61/1000 $56/1000 $51/1000 $46/1000 $4 m1000 100,000 and Over $30/1000 $34.50/1000 $37.50/1000 there Are paper weight Ond minimum size restrictions. Loose Call us or Complete then we thought about what this mod Ern Day Marvel could do for both our readership and the advertisers who want to talk to them. What if a concessionaire in Berlin needs to Tell just Berlin readers about an upcoming tent Sale or a Vendor in Frankfurt wants to announce an event of local interest Only or maybe the fantastic Auto Sale in Nurnberg Means something to folks there but not to those in Spain. Solution we looked at our readership numbers and their locations throughout Europe then created distribution zones according to How Many of which editions we ship daily. This Means we can pinpoint our Audi ence and target special informational inserts printed in Advance to reach specific readers. Specific messages can be directed by our Friendly inserted to Tell Ameri can service members civilians in govern ment service members of the diplomatic corps and their families and friends what s available in their own local neighbor hoods. Without confusing our remaining readers with meaningless information. $74/1000 $70/1000 $66/1000 $61/1000 $55.50/1000 $50/1000 $44.50/1000 $40.50/1000 what organizations can Benefit from placing reprinted announcements in selected regional zones All authorized activities providing products services and entertainment aimed at enhancing the Quality of living for an audience of Dod employees and their dependents representing a Cross Section of american culture and life styles. Whether it s travel and touring Leisure activities bazaars concerts banking serv ices continuing eco cation sporting events and festivals or what s hot in the latest Ste reos video equipment autos bikes ski and scuba gear people can talk via stars and stripes supplemental inserts. And Tho mighty inserted. Here s How it works you decide which zone reaches your target audience and Send us your reprinted advertising message. On the Dat you specify your advertising message will be delivered inside the stars and stripes to All the subscribers and sales Points in that zone. How much does this Cost we be printed a convenient rate fable Here to give potential users of this new service an idea of what they can expect to spend. For example an advertiser who wishes to Pur Chase Only Berlin zone 6 papers will spend approximately $220 for one run of a i to 4-Pago insert. Or about 5v?
