European Stars and Stripes (Newspaper) - September 10, 1990, Darmstadt, Hesse                                Disney must not Only work hard to keep growing but must also constantly defend itself from the Many who want a share of the wealth it is creating. In their View this includes animators who produce new versions of Disney a classic animated movies copyright pirates who want to make Money from unlicensed Mickey mouse souvenirs and personal injury lawyers who Hope to win big jury awards for Large and Small theme Park accidents. It includes too the rival entertainment companies that have crowded around Disney world and Disneyland to take a share of the tourist Bonanza and the Talent agents and lawyers who in driving hard bargains have driven Hollywood compensation Ever higher. In Disney a View some of the grumbling about the company a tactics comes from the agents who become angry when Disney walks away from film projects rather than pay High prices. And Disney asserts that if it drives hard bargains it rewards its partners Well in Success. The studio has a Loyal Core of top Talent that has signed on for Long term deals. And Disney knows How to please the stars when it wants to Disney has on several occasions distributed millions of dollars in Advance profit checks to actors and other creative Talent just after the opening of hit films. As the multitudes thronged to Disney s theme Parks and lined up for its Dick Tracy movie this summer it was obvious that the Public s Overall impression of Disney remains highly positive. Wall Street analysts dazzled at the ninefold split adjusted increase in Disney Stock since 1984, Are rhapsodic at the mention of Disney a name. But there Are signs that Disney a style May sometimes blemish the image that the company has so assiduously tended. Disney s image took a beating last january when a Disney controlled development body in Florida won All of a $57 million allocation of tax free state Bonds thus denying them to an Agency that planned to develop Low income housing and All other government applicants in a six county area. The state distributes the Bonds on a first come basis and first in line this year was Disney a Reedy Creek improvement District which was created by the Florida legislature in 1967 to develop and govern the 28,000-acre Disney properties. A firestorm of criticism ensued. In a state where Disney was once above reproach a Republican gubernatorial candidate sued to Block Disney from using the Bonds. A state legislator introduced a Bill to Disney a style has been perceived As much More aggressive since the arrival in 1984 of new management headed by Michael d. Eisner. Limit Disney s ability to reapply for the securities and before the juror abated there was new talk of stripping the company of its unique governmental Powers. Disney a style by All accounts has been much More aggressive since the arrival in late 1984 of the new management headed by chairman and chief executive Michael d. Eisner president Frank g. Wells and Disney studios chairman Katzenberg. Installed after a pitched four month takeover Battle the new team wasted no time expanding Disney s theme Park movie making and merchandising operations and launching new ventures. Under their leadership the company a Revenue vaulted to $4.59 billion last year from $1.46 billion in 1984, while profit jumped to $703.3 million from $97.8 million. That s a torrid profit growth rate of 48 percent a year. Disney was known As a highly controlling regimented company even under founder Waif Disney who set strict codes of dress and behaviour for employees fought unions and held the reins tightly on the studio s creative Talent. But the old team s Way of doing business was lackadaisical compared to the approach that was adopted when the new leadership moved into the Low Slung Complex of Disney offices near the intersection of Mickey Avenue and Dopey drive in Burbank. Under the old regime visitors to Disney remarked that the Many people lounging around the Disney grounds at All hours of the Day made the Complex look like a Well tended Junior College Campus. In the new Era the parking lots begin filling at 6 . And stay occupied seven Days a week. Loungers Are rarely in evidence. A key premise of the new regime was that by More fully exploiting Disney properties that Are in fact american cultural icons the company could increase annual profit growth to a clip of 20 percent a or More. One Way to do that was to raise prices and the new management moved vigorously. The Price of a one Day pass per person at its Florida theme Park has been hiked about 70 percent to $31 plus tax since the new team took Over. But reaching the profit goals required not Only raising prices and opening new ventures but also some say an unyielding attitude about All business dealings. Disney s critics say doing business with the company Means facing teams of lawyers who will stake out extreme positions on virtually every negotiating Point and often return to try to re argue issues later if Disney is not pleased with the Way the Deal has turned out. The company a harshest critics a including Fox s Diller who is furious at Disney for backing out of a european television venture last year a maintain that it sometimes repudiates deals it does no to like or ignores Points of agreements after they Are made orally. Quot Mickey mouse May be the soul of this company but you la find the heart somewhere Over in the Legal department a says a former Disney to executive who admires the company s efficiency but believes that Disney sometimes goes too far. Asked about allegations concerning its negotiating tactics Katzenberg said Quot we Arentt perfect. We make mistakes like everyone else. But i am certain there is no such pattern. The people on the line representing Disney in negotiations Are genuinely honest  j stripes ossified i your weekly marketplace classified ads appear every week in stripes Magazine. To place an and Complete the Coupon including a Check a or Money order do not Send Cash payable in . Dollars to the stars Ana stripes fund ecn-874. Mail to i the stars and stripes Box 266, Apo 09211. $5.00 for 3 lines $ 1 per additional line 29 characters and spaces per Linen maximum. Multiply rate by number of times and is to run. The deadline for each week s classified and Section is monday 4 . 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