European Stars and Stripes (Newspaper) - November 23, 1990, Darmstadt, Hesse                                Ii target with reprinted inserts j regional distribution zones and average number of newspapers sent Dally to each the stars and stripes recently installed an impressive new machine right next to the printing presses. Its automatic. It has lifters and conveyors and swirling spreaders. It can count its called an inserted a Swiss made bit of gee Whiz Zery that can open the newspaper and drop other printed pieces inside it a such As the sunday comics for instance. So what you say Here a what. This Handy machine lets us put reprinted inserts inside All .144,000 daily copies of the newspaper any time we want or inside some of them some of the time or in some of them All the time. Get the picture a very interesting idea. _ a zone 1 nor Reg .28,000 zone 2 Wes Reg .31,000 zone 3 Stuttgart 15,000 zone 4 Nurnberg 18,000 zone 5 Munich 6,000 zone 6 Berlin 4,000 zone 7 Bremerhaven. .3,000 zone 8 u.k.13,000 figures cited for zones 1-12 and Star zone represent an average of daily print orders Over a one year period. There Ore weekly Ond seasonal fluctuations ranging from 133,000 to 155,000 papers printed daily. The 144,000 overage paid daily circulation is for a one year period ending december 1988. Total for All zones overages 135,000 papers doily. The remaining 1 9,000 papers Ore distributed Europe wide to Small . Population k areas such As Iceland Norway Tel Aviv saudi Arabi and the 6th . Naval Fleet. Zone 9 Spain .5,000 zone 10 Italy 7,000 zone 11 Greece 2,000 zone 12 Turkey 3,000 Star zone .112,000 includes Allol West Germany plus Belgium Ond the Netherlands a a Ond a a a editions. Total number of reprints inserted on a single run 2000 to 4999 5000 to 9999 10.000 to 19,999 20.000 to 34,999 35.000 to 49,999 50.000 to 64,999 65.000 to 99,999 100.000 and Over single Sheet to 4 pages malt tabloid size 8 to 12pages, tabloid size 16 to 20 pages tabloid size 24 or More ses. Hold size a $55/1000 $63/1000 $52/1000 $60/1000 $49/1000 $56.50/1000 $45/1000 $52/1000 $41/1000 $47/1000 $37/1000 $42.50/1000 $33/1000 $38/1000 $30/1000 $34.50/1000 $69/1000 $65/1000 $61/1000 $56/1000 $51/1000 $46/1000 $41/1000 there Ore paper weight and minimum size restrictions. Please Coll us Lor Complete details. Then we thought about what this modern Day Marvel could do for both our readership and the advertisers who want to talk to them. What if a concessionaire in Berlin needs to Tell just Berlin readers about an upcoming tent Sale or a Vendor in Frankfurt wants to announce an event of local interest Only or maybe the fantastic Auto Sale in Nurnberg Means something to folks there but not to those in Spain. Solution we looked at our readership numbers and their locations throughout Europe then created distribution zones according to How Many of which editions we ship daily. # ,. This Means we can pinpoint our audience and target special informational inserts printed in Advance to reach  readers. Specific messages can be directed by our Friendly inserted to Tell american service members civilians in government service members of the diploma in corps and their families and friends what s available in their own local neighbourhoods. Without confusing our remaining readers with meaningless information. $74/1000 $70/1000 $66/1000 $61/1000 $55.50/1000 $50/1000 $44.50/1000 $37.50/1000 $40.50/1000 what organizations can Benefit from placing reprinted announcements in selected regional zones All authorized activities providing products services and entertainment aimed at enhancing the qua Ity of living for an audience of Dod employees and their dependents representing a Cross Section of american culture and life Styes. Whether its travel and touring Leisure activities bazaars concerts banking services continuing education sporting events and festivals o9r what shot in the latest stereos video equipment autos bikes ski and scuba gear people can Falkl via stars and stripes supplemental inserts. And the mighty inserted. A Frfd show it works. You decide which zone reaches your target audience and Send us your  and veg message. On the Date you advertisement specify your advertising message will be delivered inside the stars and stripes to All the subscribers Ana sales Points in that zone. How much does this Cost we be printed a convenient rate table Here to give potential users of this new service an idea of what they can expect to spend. For example an advertiser who wishes to Purchase Only Berlin zone 6 papers will spend approximately $220 for one run of a 1-to a a Page insert. Or about 51/2<t per paper. An advertiser buying the entire Star one All of West Germany and the Benelux will spend approximately $3360 for 112,000 papers or 3< per paper for a similar insert. In both examples the advertiser purchases exactly the distribution required at a modest Cost per piece. And if you need a Little help with the layout and printing of your and our printing services department can provide speedy service at reasonable rates. In fact we offer a 15% discount off the Cost of inserting to customers who have their inserts printed at stars and stripes. And that saves you the trouble of transporting your reprinted and from the Printer to stars and stripes someone from our advertising staff can answer questions about specifications for supplemental inserts How to Send us your own reprinted inserts and set up a distribution schedule or How to Contact our printing services department for help with Layouts typesetting att printing for inserts. Call us today while you re thinking about it and let us help you target your message to the people who want to hear it the most. We re Here weekdays 8 to 4 30. Call ets direct 348-8247 or civilian lines to West Germany 06155-601247 stripes Magazine