European Stars and Stripes (Newspaper) - October 6, 1991, Darmstadt, Hesse                                Sunday october 6. 1991 the stars and stripes a Page 15 Money matters Dollar watch shown below Are the highest Dollar Exchange rates for the week of sept. 30 oct. 6 compared with Dollar rates for the same period one year and five years ago. British Pound one Pound would Cost you $1.79 $191 _ $1.44 1991 1990 1986 German Mark one Dollar would buy you 1.63 2.02 jj9 military Exchange rate 1.66 i 1990 i 1986 i a a a a a a a a a i a Mem Mumm French franc one Dollar would buy you $ $3 5.67 5.22 a. 1991 j 1990 1 1986 a amps Job report gives Dollar late boost the Dollar strengthened against the Deutsche Mark and the Pound late Friday when european markets came to life on news that More americans found jobs in september. On Friday the Dollar bought 1.67 Marks and closed at 1.79 against the Pound. The monthly employment report was released Early Friday in the United states but was too late to bolster the Dollar in Europe economists said. The Dollar could jump another pfennig soon after markets open monday economists said. Optimism entered on the unemployment rates first drop in two months a Down to 6.7 percent in september from 6.8 percent in August and july. Economists had predicted that the rate would Rise instead of fall. Those predictions Early in the week caused the Dollar to drop to 1.66 against the Mark the lowest rate in five months. Traders were cautious in anticipation of fridays employment statistics said Educ Kelvey senior economist for the Goldman Sachs investment firm. A the essential Point is that these statistics although better show that the recovery is coming along grudgingly a Mckelvey said. A the . Federal Reserve is still clearly in a position to have to ease interest rates a although the figures were better than expected the Federal Reserve cannot be completely satisfied Mckelvey said. A the fed is concerned about whether the recovery will sustain itself a he said. A economists think it will but the fed cannot afford to let it  a Cut in Short term interest rates could boost the Dollar More against both the Mark and the japanese yen said an economist with London a Midland Bank. However the Reserve seems reluctant to ease rates As Long As economic indicators continue to improve he said. The Star amp strips amps Effie Bathen called Smith of Augsburg goes shopping at the Firth Exchange with his two sons Joshua 8, and to it Ler 5. Smith says he made the two hour drive because he heard Furth had a Large selection. Cafes customers reportedly save an average of 27.6 percent on clothing. Cafes says $24 for every $1 Afes customers reportedly save an average of 27.6 percent on clothing. Customers saved by Effie Bathen Niernberg Bureau Furth Germany a army and air Force Exchange service officials say their customers saved an average $24 on the retail prices of each $100 Worth of items they bought this year. The officials Contention is based on a stateside Price Survey that the Exchange service commissioned the . Nielsen co. To conduct. The researchers did not compare prices in stores outside of the Continental United states an cafes spokeswoman said in a press release. A it would be impossible to conduct the Survey in Europe because of the no availability of like items on the local Economy. However the cafes uniform pricing policy Means that customers in Europe Are getting the same Good Deal As customers in the United states a said Barbara Kirsch of a fest european Headquarters in Munich. Cafes officials however refused to release the raw data to the stars and stripes saying the service had an agreement with the Nielsen company a not to publish specifics of their  Nielsen has conducted annual surveys for the Exchange system since 1979. A the release of Survey details . Store names and prices could place future surveys in jeopardy a a statement issued by cafes Headquarters in Dallas said. A a cafes feels commercial stores would react negatively to the release of such data by barring Nielsen Price auditors. The cafes position is shared by . Nielsen co.,�?� the statement went on to say. A Nielsen spokeswoman supported the Exchange services right to not make the Survey available to the stars and stripes. A it is their prerogative. They Pur chased the Survey results a said Molly Powers of Nielsen a marketing research division based in Northbrook Iii. This year the Survey company ran its february and March tests within a 30-mile radius of 17 army and air Force installations in the Continental United states. It surveyed 439 retail establishments. They included 358 retailers classified As a other than discount stores and 81 discount stores. Among the retail stores surveyed were Ace hardware Dillard a Sears . Penney and Montgomery Ward. Prices at Kmart Best products target Price club and service merchandise were among those compared in the discount store category. The comparisons did not include food and drinks sold in the cafes class six stores which sell alcoholic beverages or new car sales. All Survey items had nationally recognized name brands including some designer name Brand clothing. Cafes brands or special buys were not included Kirsch said. Price tags on typical items checked for example were on Marlboro cigarettes listerine mouthwash Levi women a jeans and Energizer 9-Volt batteries. The highest Overall savings a 30.5 percent a were found 011 household goods such As blenders cake pans and liquid cleaners an cafes statement said. The next highest savings 27.6 percent were on clothing. The least saved 10.7 percent was on a sundries a the statement said. This category included items such As tape recorders compact discs and cameras. It also included clock radios film fishing reels leather footballs Golf balls tackle boxes car stereos and a monopoly game. The 24 percent savings Overall tops the 20 percent goal that  strives for Kirsch said. Results of this years Nielsen Survey show that the exchanges bettered the 23.06 percent Overall average from surveys of the past five years an cafes summary of the Survey results said. Stock Market suffers dismal week new York up the Stock Market started out on a Good footing but tumbled Midway to end the week in a deep Hole. Computer driven program trading played a key role in last weeks trading As investors chose to sit on the sidelines worrying about the Economy and corporate earnings. For the week the Dow Jones Industrial average plunged 44.28 to close at 2961.76, a decline of nearly 1.5 percent. Among broader Market indexes the new York Stock Exchange composite Index fell 1.99 to end the week at 210.22, and the Standard amp poor a 500 Index dropped 3.23 to 381.24. Declining issues edged advances 980968 among the 2,242 issues traded last week. Weekly big Board volume totalled 818,255,068 shares up from 781,859,580 traded a week earlier and 824,934,860 in the same week a year ago. In the absence of any significant Market moving news analysts said the Market was largely driven by professional trading with cautious investors staying on the sidelines. Ron Doran director of institutional trading at . King amp associates in Albany . Said Quot there was a Lack of buying interest 111 the institutional Side with a lot portfolio managers waiting in the sidelines still concerned about lower earnings expectations for the third Quarter. Doran said Friday that he expects the Market to a come under under slight pressure next week because of this week s performance and because of concern that the Economy is still  on the trading floor last week Rwjr Nabisco holdings was the most Active Issue on the big Board offs to to m. It announced thursday a plan to Swap newly issued Stock Tor the outstanding preferred Stock As part of a refinancing Al fort