European Stars and Stripes (Newspaper) - August 28, 1994, Darmstadt, Hesse                                Sunday August 28, 1994 Money matters the stars and stripes Page 13 a look at the latest visitors crowd into the russian trading Center in wednesday featuring new models from International Moscow to take a peek at the newest in motor vehicles vehicle manufacturers As Well As automotive parts and the 3rd Moscow International motor show opened equipment for garages and service stations. Pfc planning to spread its wings new York a Kentucky Fried Chicken corp., the Chicken restaurant Chain operator plans afraid on the take Home pizza Busi Ness with a meal Deal that will fee the whole family. Pizza places Are taking a lot of the Home meal business and we think we ought to be getting More of that said Keith Chambers a mfg franchisee in Dayton Ohio and vice chairman of the pfc franchisee and cooperative. Kentucky Fried Chicken is set to launch a network advertising Blitz monday introducing the Mega meal which weighs about 8 pounds. It includes roasted or Frie Chicken potatoes biscuits and Des Sert pie for a suggested Price of$14.99. Drinks Are not included. The sponsors say it s enough Foo to feed four to six people and the Price comes to about the same As what it would Cost for two pizzas. Chambers said that besides fam Ilies the meal should Appeal to of fice workers or picnickers who will appreciate the convenience of pos Sibly satisfying everyone with a sin Gle order rather than having to order for everyone separately. The promotion comes As Louis Ville based pfc faces pressure to improve earnings and compete More effectively with fast food out lets that specialize in roasted rather than Fried Chicken. Pfc gives customers a Choice of Fried or roasted Chicken As part of Mega meals. In the first half pfc s Domestic operating profits were Down de spite an increase in sales. Pfc Isone of three restaurant chains owned by Pepsico inc., the Somers, soft drink and snack food conglomerate. The pfc franchisee cooperative plans to spend about $9.5 million to run Mega meal ads through septem Ber. The promotion will be supported with local and regional ads in october. In one commercial a Man is shown bringing a Mega meal Home for his family. But As he arrives the sign on his car door shows he owns pizzeria. In the other the camera pans slowly across an appetizing selection of food and then contrasts those images with two pizzas in Abrown Box. Michael Mueller who follow the restaurant business for Mont Gomery securities in san Francisco applauds pfc for offering More meals that can be taken  Don t want to eat in fast food restaurants he said. 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