European Stars and Stripes (Newspaper) - September 18, 1994, Darmstadt, Hesse                                Sunday. September 18, 1994 Money matters the stars and stripes Page 13 a a is Knight to lend a hand in the Kitchen Chicago a Gladys Knight has gone from pips to pancakes. The grammy winning soul Singer who has re corded Midnight train to Georgia and other hits was hired to pitch Quaker Oats co s aunt Jemima products in a new National to Campaign. The ads scheduled to debut sept. 26, aim to take an other step away from years of the Brand s racial stereotyping of a plump Bandana Clad Black woman. They feature a smiling Knight at a Kitchen table cuddling her five grandchildren As Knight they sit Down to a plate of pancakes. Knight even sings the Campaign s Jingle which uses the slogan now you re Cookin. Knight 50, did not return Telephone Calls left with her agent and personal Secretary. But she told the Wall Street journal that the updated image of aunt Jemima helped in her decision to endorse the Brand. I m not aunt Jemima i m Only a spokesperson Knight told the newspaper. Quaker would not disclose terms of the one year contract with Knight. Knight who is Black gained Fame As the Lead Singer of the pips whose other songs include / heard it through the Grapevine and neither one of us. The commercial is the first for aunt Jemima Brand products since 1990. Apple to permit cloning of Power macintosh units by Catalina Ortiz a business writer san Jose Calif. Apple computer inc. Will let other companies make clones of its Power macintosh computers ending 18 years of technology exclusiveness that Cost it a Chance to dominate the personal computer Industry. Apple will License both software and hardware designs by the second half of next year the company said  talk about licensing we Don t just mean software said Don Strickland vice president of Licens ing at Apple. A. Formal announcement is expected Mon Day. I. A. The move is viewed As crucial for Apple to maintain a fight for dominance in International markets with ism compatible pcs that use Intel corp chips and Microsoft corp s windows software which mimics the simplicity of the macintosh. Apple has already lost the fight in corporate Ameri Ca and is struggling to hold its stature among Home computer owners. They be been talking about licensing for some time now. They just Haven t done it said John Girton an analyst with Van Kasper & co. In san Francisco. It s been hard for them to let go of the Crown jew Els he said. And there Are still questions of How they should do  indeed the scope of Apple s licensing plans was  analysts said the company is focusing on for eign licensees that would be barred from using English language versions of macintosh software. Others said the company will seek american partners though per haps not initially. It would be a mistake for Apple to include Only for eign companies said Pieter Hartstok publisher of the Hartsook letter in Alameda Calif. The san Jose Mercury news reported Friday that Apple s initial plans involve Only computer makers out Side the United states. Apple will not name any partners monday and no partnerships Are expected to be announced until at least november the newspaper said. But published re ports and some analysts have named several Olivetti of Italy Mobius of Germany and Fujitsu of , founded in 1976, has not previously licensed its pc technology though it did line up other manufacturers for its hand held Newton product. It introduced the macintosh 10 years ago relying on its ease of use to drive sales despite a higher Price and incompatibility with ism Type machines. When ism rolled out its first pc in 1981, it allowed other companies to build machines of similar design giving Rise to the ism compatible units that now account for85 percent of new pcs sold in the United states. In 1990, Microsoft s windows software became Sim ple enough to rival the macintosh system that helped ism compatibles which were already outselling Apple in businesses to capture More of the Home Market. We wonder about Apple s ability to respond to a burgeoning Home Market in the . That is extremely Price sensitive said Tim Bajarin president of creative strategies research International in san  question is do they let Intel and Microsoft own the Home pc Market those Are the big Guys he said. Unless Apple can match them they risk losing the Home Market to the ism clones Many analysts have said Apple should have licensed its technology much sooner. Former chief executive John Sculley faced such criticism last year when he was ousted from the company "twenty-20 Hindsight is fairly accurate and in this Case. If they had licensed previously they would have slowed Down if not prevented the Success of windows said Bruce Lupatkin an analyst with Ham Brecht quist in san Francisco. Industry observers said Apple really needs to License its macintosh operating system to ism. Such an arrangement would give Apple another shot with Busi Nesses.  has worked with Apple in developing the Power pc microprocessor the brain of the Power macintosh. Ism also is working on a personal computer using the Power pc Chip but on Friday delayed Gen eral sales of the first models until next  spokesman Jon Iwata said he could not com ment on whether his company was talking with Appl about licensing possibilities. Mutual new York a weekly investing companies giving the High Low and last Nav Lor the week with the net change from the previous. Week s last Nav. 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