European Stars and Stripes (Newspaper) - September 18, 1994, Darmstadt, Hesse                                Shaw from the cover Shaw the College student. And Shaw the shoe Salesman. Of yeah and if there s nothing else to do there s also Shaw the Orlando magic superstar Center in the National basketball association o Neal who As a teen Ager lived in the army communities of Wiesbaden and Wil Flecken Germany must be searching for his second wind. He has be come Public marketing phenom no. 1, juggling the demands of an insatiable entertainment Industry that gobbles up most of his time. Whatever Opportunity comes my Way i look at it and try to take full advantage of it o Neal said recently during a press conference at Frankfurt s Arabella grand hotel. I take the bitter with the Sweet and just go on with it he said about the pressures that come with being Shaw. When i first came in the Aba i could never imagine it would be like  to the marketing Industry he s a sizzling commod Ity. And with All the Irons he has burning his promoters say he can be hotter than Michael Jordan maybe not in basketball but certainly off the court. O Neal s agent Leonard Armato said Shaw de scribed by Armato As a combination of Bambi and the terminator is a marketing dream because of his on of court Persona. Shaw has become so popular such a worldwide phenomenon so quickly because there is really no body else in the world like him Armato said. On the court he exhibits a Power game that is unparalleled. That s something that captures people s imaginations right away. He s also very accessible warm and human and that comes out in much of the marketing that is done around him. It s a testament to Shaw that he is so diversified in his talents. He can play basketball. All of a sudden he is rapping. He s starring in a movie and he s involved in marketing relationships with Reebok and  Shaw s acting debut in last Winter s Ulusc chips cast him As a former Soldier who is discovered playing pickup basketball in a Dungeon of a gym that reset Reebok the Shaquille Deal with Reebok sportswear has him stepping into a Jackpot of $12 million to $15 million. Bled no Pun intended a Shack. A College coach recruits o Neal and other Star athletes but corrupt alumni turn the team s Success into sour dough. The movie itself was a bust starring Nick Nolte and a Host of sports celebrities including Larry Bird Bobby Knight Bob Cousy Jerry Tarkanian and Ari Fernee Hardaway. However reviewers agreed that 6 Neal s performance practically carried the film. And movie goers also loved his performance judging from the oohs and Hahs that roared for each howitzer sound ing Shaw Dunk. Right now o Neal is not working on a movie. But he is thinking big about his next role. I d love to do an action film Type movie. With Arnold Schwarzenegger Shaw has been quoted As saying he d like to appear in the next terminator movie As a 7-foot terminator who Battles Arnold. R the rapper. There s nothing new about athletes wanting to be musicians. Middleweight boxing legend sugar rays a Michael Abrams o Neal at his news conference in Frankfurt. Is Michael Abramss Haq cutout amid a Reebok display in Germany. Page 4 sunday september 18, 1994