European Stars and Stripes (Newspaper) - September 15, 1977, Darmstadt, Hesse                                Page 20 the stars and stripes thursday september 15, 1977 modern living casting director Searle an ugly Enterprise. The Model Agency that turned they re All ugly even the one on the right. H by j. King Cruger staff writer Ello ugly lists the sexy voice answering the phone. And although there certainly i nothing at All ugly about that voice i can t resist responding hello ugly before get Ting Down to the business of setting up a meeting an hour later in the offices of ugly enterprises ltd., a London modelling Agency. Ugly s offices a couple of tiny rooms in a second floor walkup above the premises of George s tailor shop at 6 Windmill st., certainly fit the name. So does the build ing the Street and the neighbourhood. With All these influences setting the mood i m pre pared to face an assortment of gargoyles and ghouls out of the cast of that old film classic freaks. But blonde and slim Jill Searle who buzzes me into the office looks More like a fashion mannequin. Turns out that Searle the voice on the phone was a Model before getting into the management end of the business with ugly. While plug ugly Searle did a juggling act with a Battery of constantly Cir pig phones no Ordinary ring a dingies for ugly thumbed through ugly s stud Book and found surprisingly few Mirror shattering unties. What gives Searle when we started ugly Back in 69, we had some in credibly ugly people. But it turned out that the very ugly people did t get a lot of work. The idea behind ugly was to give photographers and directors something else rather than the pretty types they were being offered. We thought ugly would either be a huge Success or die. It has done neither but it has grown and grown. We had no trouble getting ugly models. In fact we were inundated with Calls from ugly women. Actually we called it ugly to Stop confusion that we were just going to be another Agency handling pretty faces since we Al ready knew you can t have anyone too grotesque when you Are trying to sell a product in a  Searle explained that ugly is a character Agency one that provides the whole spectrum of humanity. The Type of people you would t give a second glance to in the Street Are the ones who get the most  about 45 per cent of the work ugly s models do is in to commercials the rest is split up Between Vari Ous kinds of print ads. Ugly models command the same rate As fashion models according to Searle. This is approximately 18 to 20 pounds about $32 to $35 an hour for posing for still photography. Models for to commercials fetch quite a bit More. The character featured in a to commercial gets about 100 pounds about $175 for a Day s work plus residuals fees that Are paid to a Model each time a commercial is aired. Residuals Are where the big Money lies. Minor characters in to commercials earn 75 pounds about $131 a Day plus residuals. With 250 ugliest on their books from whom they get an average commission of 20 per cent ugly must earn some pretty figures. Our models now get quite a bit of work abroad especially in Amsterdam and in Frankfurt and Munich. The germans use our people because German models Are very Static they Clam up before the camera. The germans pay very Well too about 800-1,000 Marks about $3484435 for a Day s work plus return air  one of the stars in ugly s stable is a women who bean an uncanny resemblance to the Queen of eng land. She never stops working mostly in the . And Canada. And she commands a lot of Money. But we do have a problem with her because people phone up irate and say Are you saying our Queen is ugly " about 60 of ugly s original models Are still in the stable. Some of our models who started with us when they were lorry Drivers have packed it in and Are now full time models appearing on to All the time an making a Good living she says. As Searle says this the door opens and in walks a fat lady not just pleasingly plump Plain fat. She has a pretty face with a ready smile and her name s Joan Mcgeehan. She s just wound up a Day s shooting for a newspaper layout that called for her to be photographed being weighed against an equal weight of cabbage. She s not the Only tons of fun with ugly. Another Raven dressed fran Fullenwider works constantly and one of the Agency s male models Jack Robinson a bearded Hulk at 37 Stone 5 pounds 523 . Pounds ills himself As the heaviest Man in Britain. Does ugly get a lot of characters coming in seek ing Fame and Fortune As models do we do we do we Ever one Day a girl came in with a completely shaved head. Another time a Guy came in with Carrot coloured hair and 35 whistles around his Waist. That was before Punk Rock Ever arrived on the scene Jackie Sassoon one of the two other Young women who staff the ugly office explains we see people come in whom you know you can make a lot of Money off but you smell trouble somehow. So we say you re not right for this Agency the six years i spent working in a mental Hospital was Good training for this place she chuckles