European Stars and Stripes (Newspaper) - September 8, 1991, Darmstadt, Hesse                                Hours tickets parking. Tool a a Previn will be drawing families. Toyota from Page 5 the show area for 25 Marks. This catalogue shows Hall and stand locations and lists All exhibitors and their products. A to make hotel reservations via the Ian sponsors Call 069-75756222. For rooms in private Homes Call 069-75756352. A More than 88 percent of the 1 million car show visitors Are men. A the average age of Ian visitors is 33, and 50 percent of the visitors Are younger than 30 years old. A ninety one percent of the people who visit the fair own a car. In past years Frankfurt traffic jams were so bad one had the impression they All used them to come to the show. A the average Ian visitor spends 4.6 hours at the fair and has been to three fairs. A every third visitor is new to the fair. A sixty six percent of the visitors claim to come to the fair to get an overview of new products. A thirty nine percent want to see cars one rarely get to see. A thirty six percent want to inform themselves on what the German Market has to offer. A thirty three percent have professional reasons for visiting the fair. A Twenty one percent Are interested in accessories. A Twenty one percent consider cars their Hobby. A sixteen percent want information before buying a new car. A Media interest is enormous More than 6,500 journalists from 42 countries cover the fair. By comparison about 3,500 journalist Are usually accredited for  Summit meetings. De Revisa Century of showing off cars in Germany motor shows have rolled in Germany for the past 94 years. The first International car exhibition was held in Berlin in 1897. Car makers Are optimistic of their ability to fascinate the Public with their products for at least the next 100 years. It Wasny to always that Way. The Road to acceptance was Rocky for the horseless buggy. Those Days arc difficult to imagine today. Every sixth worker in Germany lives either directly or indirectly from the Auto Industry. But Back in 1897, cars had to compete with True horse Power because the horse and buggy was the common Mode of transportation. Few people at the time recognized the advantage of automotive travel and it is not surprising that Praise came sparingly for the first car show a the Auto revue held in Berlin s hotel Bristol. Ten years earlier in 1887, when Carl Benz presented his first car in Paris it was almost invisible amidst the variety of horse buggies. Visitors overlooked the Benz As it stood Between the Slick Landau Fiacre and other types of coaches. A year later Benz exhibited his so called a patented motor Wagon Quot at the Power and work machine exhibition in Munich. Benz was again in danger of having his invention ignored had he not drawn Public attention by driving it numerous times through the City. Quot this construction is capable in Many cases of replacing the costly Power of horses a wrote a far sighted commentator in a Munich newspaper. The Best venues to draw attention to this car were the world exhibitions popular at the Lime. The certificates a Gold and Silver trophies awarded to top products a were coveted prizes that brought International recognition. The path to automotive recognition is paved with names known by car connoisseurs Daimler pan hard amp Levassour Geurdon Maybach and Dion Bouton to name a few. Those finely crafted vehicles can be seen in the Best car museums. In 1889, Daimler exhibited his motors and a four wheeled car at the world exhibition in Paris. He then won acclaim with his Benz Velo and Daimler Maybach cars in Chicago in 1893. The first exhibition dedicated exclusively to the automobile took place in England in 1895, the history books claim. Stars of the show were a pan hard amp Levassour car with a Daimler motor a firetruck with a Daimler motor a motorized three Wheeler by Dion Bouton a three Wheeler with pedals by Geurdon a visa is seats face to face von Peugeot and a steam driven car by Dion Bouton. In the same year France held its first Auto show in Paris the exposition de locomotion automobile in connection with a Paris Bordeaux Paris race. In 1898, a Berlin Potsdam Berlin race coincided with the Berlin Auto show but the 13-car show Drew Little interest. The problem it was still More of a horse show. The sponsors of the show were Clever in praising the High Breeding of the exhibited horse flesh. They bemoaned the fact that just a few years of hard work took its toll on the beasts whereas a motor continued to function without tiring. The show resulted in a kind of peace Between rivals of the horse and the car. It was conceded it was a different Day in these shows but the same object of fascination cars. By the former that the latter probably had the right to exist. By 1899 there were 36 fuel driven and 13 electric car manufacturers in Germany. Numerous car shows were held in the following years in Berlin Niernberg and Frankfurt. In 1902, emperor Wilhelm ii of Prussia claimed a was Long As i have warm horses i will not get into one those stinking  a year later there were three Mercedes in the Imperial car Pool. In 1905, the emperor presided Over the grand opening of the Berlin car fair. The car and its exhibitions continued their Progress with pauses and Breaks during the world wars. After world War ii the first car show was held in Paris in 1946. The first Post world War ii car fair in Germany a the Ian International Auto Austel lung or exhibition a was held in 1950 in Berlin. A year later there were two fairs one in Frankfurt and one in Berlin. Since that time the Ian was put on in Frankfurt every two years. The future site of the fair is Uncertain. Frankfurt is scrambling to ensure the next show takes place on its Fairgrounds. Hannover and Berlin Are making Strong bids for the fair and the car Industry is not discouraging them. The International motor show brings Money to City coffers that Many would like to share. De Reav Spage 6 a sunday september 8. 1991